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What is the industrial chain and demand scale of China's thermal industry?

Published by March 19,2024

ThermalPrintHead (TPH) is a key part of a thermal printer, which adopts the principle of Joule thermal effect and is controlled by related logic components to realize information printing. The upstream of the thermal printing head is composed of heating part, wiring layer, insulation layer, resistance layer, substrate, etc. Downstream is thermal printer manufacturers and end consumers.

 

As one of the important supporting industries of the printer manufacturing industry, the printing head is affected by the operation of the domestic printer manufacturing industry and the market stock of such equipment. Driven by paperless office, in recent years, the output and demand of domestic printers are slowly declining. According to statistics, the demand for thermal printing heads decreased to 51.854 million in 2021 from 61.896 million in 2015. The market size dropped to 1.679 billion yuan from 1.913 billion yuan in 2015. It is estimated that in 2022, the demand for thermal printing heads in China is about 51205 thousand, with a market size of about 1.695 billion yuan.

 

 

Influenced by product brand, application field, product specifications and models and other factors, the price difference of domestic printing head is obvious, the price of thermal printing head is only tens of yuan. In recent years, the average price of thermal printing head in China has a slight upward trend. It is estimated that the average price of thermal printing head in 2022 will rise to 33.1 yuan/piece, an increase of 0.7 yuan/piece compared with 2021.

 

With the continuous improvement of domestic technology in the field of thermal printing heads, domestic brands of thermal printing heads occupied most of the market share, and domestic thermal printing heads were also exported to foreign countries.

Jiahao Hongye Technology Co., Ltd. is a print head manufacturer integrating research and development, manufacturing, marketing and service. Founded in 2003, engaged in this field has been nearly 20 years, they have professional R & D, manufacturing, marketing, service technology. From machines to spare parts, we have our own factory to produce, and our main products are large to large machines, small to small adaptors, such as epson sprinkler head, Ricoh sprinkler head, Seiko sprinkler head, and corresponding spare parts products, ink cartridges, ink bags, ink stacks, ink tubes, etc. With the expansion of production scale, the existing plant of Jiahao Hongye can no longer meet the increasing demand for orders. With the support of the management committee of the high district, Jiahao Hongye has built a new plant. After the relocation of the factory, through the optimization of production process and the increase of self-made automation equipment, the growth rate of the product is rapidly increasing, and it is surpassing itself all the time!

 

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